Amora

Meaning of Amora

Like a rose-tinted sunset over a Ligurian vineyard, Amora glides off the tongue with irresistible sweetness. Her roots reach back to Latin amare “to love,” yet in Portuguese amora also ripens into “mulberry,” the dark berry tucked into summer crostate—so the name marries romance and nature in one lush bite. Spoken ah-MOR-uh in English nurseries and ah-MOH-rah along Brazilian boulevards, she proves that a single melody can sway to different rhythms. Since tiptoeing onto the U.S. charts in the mid-1990s, Amora has blossomed from a rare seedling to over 1,100 newborns in 2024, a gentle but steady climb that suggests parents are hungry for names dripping with warmth. Some hear echoes of Amor, the Roman god of love; others picture berry-stained cheeks after a backyard harvest. Either way, Amora offers a daily sip of dolce vita—reminding her bearer, and everyone who calls her name, that the world is just a little more lovable today.